Most people have never seen a finger lime. The fruit's shape gives nothing away. What happens when you slice one open is a different story entirely. Hundreds of tiny citrus pearls spill out, glistening and jewel-like, each one a concentrated hit of lime that pops the moment it touches your tongue. It is the kind of ingredient that stops people in their tracks. Quality New Zealand restaurants like The Farmer's Daughter, Omaha put them on special menus for exactly that reason. The packaging needed to do two things at once. Stop someone on a shelf and make them compelled to try them, and signal to the chefs and food enthusiasts who already know finger limes that Matakana Finger Limes are the most premium on the market.
The mark came from slicing the fruit open and working with what was inside. A hand drawn cross section illustration puts the citrus pearls at the centre of the identity, rendered in gold foil on a navy belly band that wraps a kraft box with leaf shaped cutouts. The fruit is visible through the box before it's even opened. The gold sticker on the base identifies the variety.
It gives a rare product the kind of packaging that earns its price point on a specialty shelf and travels well as a gift. Matakana Finger Limes looks like it belongs alongside the best of what Matakana produces.
