The timing added another layer of pressure. The team were in the middle of building an impressive sales suite where buyers could walk through two full-scale apartments and experience the future neighbourhood in person.
Alongside that environment came a large amount of physical and digital material that needed to work together, from signage and wayfinding to maps, brochures, and the digital presence supporting the launch. With a tight timeframe and a lot riding on the first phase release, everything needed to be delivered quickly while still meeting a very high standard.
Working alongside Sketch Studio, Good Thunder refined the existing Jericho brand and reshaped how it was presented across the project. A fresh perspective helped elevate the brand and sharpen the way the development communicated its story.
That thinking carried through the website, social campaigns, the neighbourhood map for the sales centre, the sales centre fit-out, signage, and the project brochure, helping bring energy and cohesion to the entire marketing environment.
The development launched into a challenging market, yet the first phase is already nearly sold out and the team is preparing to release the next stage. The project has been receiving strong feedback from buyers, with the sales suite experience, brochures, touchscreen displays, and website all playing an important role in helping people understand the scale and quality of what Jericho is becoming.
