For three consecutive years, Deanna D’Egidio has been Harcourts North America's number one real estate agent.
Her business had been built through reputation, referrals and consistently exceptional property marketing. Every listing carried the same level of care, right down to her complimentary home staging, which has become one of the defining parts of her service. It is thoughtful, beautifully executed and immediately tells you that presentation matters long before a property reaches the market.
The opportunity wasn’t to change the business.
It was to create a brand and website that reflected the standard she had already set.
Our approach was intentionally restrained. Deanna already had a strong identity and a clear way of working, so rather than introducing something unfamiliar, we refined what was there and brought it together into a more cohesive experience.
The refreshed brand feels more polished while remaining unmistakably Deanna. The website brings together her property marketing, complimentary staging service, personal approach and the backing of the Harcourts network into one place, giving prospective clients a much clearer picture of the value they receive before making contact.
Some projects require a complete rethink.
Others simply need the outside to reflect what has always existed within the business.
The first presentation was approved without revision, which confirmed we had understood both the business and the person behind it. The finished website now reflects the level Deanna has been operating at for years, giving one of North America’s leading real estate professionals a digital presence that feels every bit as considered as the homes she represents.
