We handle copy as part of what we do, but when people ask about writing, they’re usually asking about Isaac.
Isaac Thackray is our creative copywriter. He’s incredibly witty, naturally sharp, and has a way of landing on ideas and lines that feel obvious in hindsight but impossible to come up with yourself.
He pays attention to things most people move past. Thoughtful observations, the kind of truths you recognise instantly, and details that actually make something interesting.
He’s completely ChatGPT averse and sits well outside that way of working. We’re not even entirely sure he has reliable internet, but it shows in the best possible way. If you’re working with Isaac, you’re getting words that are original. They feel like a direct reflection of your business, not something that could be swapped out and used somewhere else.
Isaac works with Good Thunder on a limited number of projects each year, and only on work that aligns with his style of writing, so it’s worth asking early if you have something in mind.