Brand Identity

The Brief

For too long building in New Zealand has lagged behind the standards achieved in the northern hemisphere for creating warmer, drier, energy efficient homes. Notion want to raise the bar. Providing a common space for builders, architects and manufacturers to host and attend events, Notion is a place for new ideas, technology and forward thinkers who are all for driving positive change in building and construction.

The Result

“If you change nothing, nothing will change”.

Good Thunder broke free of the status quo, crafting a bold brand identity. We incorporated a distinctive visual identifier – the circle, which unifies the brand across every communication touchpoint. From copy to creative, Good Thunder continue to work in collaboration with Notion as their brand partner. Watch this space!

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