Brand Identity, Web Design, Social Media

The Brief

Switchback, creators of custom-made skateboard deck prints, were looking for a youthful and edgy vibe to kick off their new brand. To successfully launch their online store, Switchback needed an attention grabbing identity and social media channels that showcase the endless possibilities in skateboard art and funnel sales.

The Result

Switchback became the word on the street. The new brand was created with versatility in mind, appealing to both the die-hard skater and the stay-at-home Mum looking for a personalised piece for the new nursery. Good Thunder leveraged social media channels to demonstrate unique ideas and create dialogue around the artwork. In addition to designing their website, we threw in a huge suite of skate deck designs to utilise on the website as an ‘off-the-shelf’ option as an alternative to customers uploading their own.

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